Google x HMCT
Situation:
Google partnered with the Hoffmitz Hilken Center for Typography, and wanted to create a typographically-led campaign that brings awareness and support to the Universal Declaration of Human Rights.
But people can’t support a document that has become so outdated to the point where over 1.2 Billion refugees are overlooked and left to fend for themselves.
Solution:
Create a rallying call centered around the “Forgotten Refugees” that have been displaced by climate change.
In doing so, the general public will urge their nation’s UN ambassadors to amend the UDHR, giving people a personal connection to the positive impact this campaign will create.
Strategy:
Speak Up for the Unheard.
Case Study Video:
